Companies use these accounts to get in touch with their customers, both actively and passively. If you are to post continual content then a subscription account might suit, but for more advanced function and for mobile commerce, you may need a service account.WeChat official account is a special type of account on the WeChat platform launched in 2012. Which type you should choose depends on your business goals. Service accounts are recommended for businesses selling products online and for WeChat pay integration.īoth subscription and service accounts allow for targeting messaging, increasing followers, sharing content, advertising, and for directing followers to your website. Unlike subscription account, it offers a higher level of functionality – such as QR code generation, geo-location features, and voice recognition. Service account: service account is available to organizations only. Subscription accounts can be opened by individuals and organizations.ģ. It allows one message to be sent to followers each day. Subscription account: this is a basic type of official account, used mostly for posting content. Corporate account: this one is for internal use, for project management and private group chat, thus it is not designed for marketing.Ģ. It is critical to choose a right type because it cannot be changed once it’s registered.ġ. There are three key types of official accounts, each with its own features. Simultaneously, you receive all the user’s information. Your official account shows up in the user’s WeChat as soon as he/she clicks “follow”. The workflow for these accounts is mostly the same: users can physically scan your QR code from your advertisement, search for your company within WeChat, or get redirected to your account from somewhere else. There is a different attitude towards companies and brands marketing themselves on the social media。In general, it is considered as a positive thing by Chinese users。It is not deemed to be a nuisance or intrusive like it is in the west, with the social commerce taking off like never before. Magnetic content can drive a lot of traffic to your account. The most important thing with WeChat official account is to develop high-quality Mandarin Chinese content that is aligned with your brand but tailored for the end user in this different market place. It is not difficult for them to find you via the key words on your official account. They even treat searching on WeChat like a news portal. Many Chinese use WeChat as a key source of their information. This allows you to promote content, attract followers and link your account to a mini site hosted within the WeChat app itself. The first step will be setting up an official account. This includes Chinese businesses, joint ventures ( domestic and foreign partnerships), as well as foreign companies (WFOE’s) in China.Īn official account is a powerful launchpad. Marketing, sales of physical products and the payment or booking of products and services are all available for companies to register in China. Yet I couldn't find any way via HTML to do this.WeChat official account is a special type of account on the WeChat platform launched in 2012. I found some QR codes, that when scanned via the WeChat APP, are opening an official page, inside the WeChat APP. And that's where I am stuck, because I couldn't find any reference for doing this, but I know it's possible. He asked me to implement a button / link on that page, directing users to his official account on WeChat. When they open the page, it's opening in the WeChat APP Browser. I am sharing the page address via WeChat to the client, and he is re-sharing it to his friends. I created a promotional html5 page for a client. I couldn't find any reference to that question, and I hope someone here knows.
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